# pm-context.md — your Skill Memory

Copy this file to `pm-context.md` at your project root (or run `/setup-context`) and fill it in
once. Every skill and workflow recipe can then read it, so outputs come back already tailored to
you — your product, your audience, your voice — instead of generic. Keep it short and concrete.

## Company / product
- **Company:** <name, one line on what you do>
- **Product:** <the product these skills are usually about>
- **Stage:** <pre-launch / early growth / scale-up / enterprise>

## Audience
- **Primary users:** <role, context, what they're trying to do>
- **Who I usually write for:** <CEO / board / eng team / customers / investors>

## Voice & format
- **Tone:** <e.g. crisp and direct; no hype; British spelling>
- **Defaults:** <e.g. lead with the decision; metrics in tables; keep updates < 250 words>

## Metrics that matter
- <north star + the 3–5 numbers you actually report on>

## Competitors
- <the 2–4 you benchmark against, and your one-line differentiator>

## Constraints / things to always remember
- <regulatory, brand, do-not-mention, naming conventions, etc.>
