# Strategy

> Durable facts about where the product is going. Each claim carries a provenance tag.
> (Example content — replace with your own.)

- Retention is the #1 company priority this year; growth is gated on it. `[verbal]`
- Mobile drives 65% of daily active users. `[data]`
- Web NPS is 8.1; mobile NPS is 6.2 — mobile experience is the retention bottleneck. `[data]`
- Enterprise buyers ask for SSO before they'll standardise on us. `[interview]`
- We win on time-to-value vs. incumbents (setup in minutes, not weeks). `[external]`
