# 🗂️ All 180 Skills — full catalog

> The complete per-skill breakdown by profession. For an interactive, searchable version see the [**live catalog**](https://mohitagw15856.github.io/pm-claude-skills/catalog.html); to run any skill in your browser, use the [**Playground**](https://mohitagw15856.github.io/pm-claude-skills/). Back to the [README](README.md).

### 🛠️ Product Management (Skills 1–37)
**Bundles:** `pm-essentials` · `pm-discovery` · `pm-planning` · `pm-delivery` · `pm-analytics` · `pm-strategy` · `pm-advanced` · `pm-rituals`

> The original toolkit covering the full PM lifecycle — discovery, prioritisation, delivery, strategy, stakeholder comms, and weekly rituals. Now includes Word tracked changes and PowerPoint slide auditing.

| # | Skill | What It Does |
|---|---|---|
| 1–6 | **pm-essentials** | PRD Template, Meeting Notes, Stakeholder Update, User Research Synthesis, Competitive Analysis, **Word Doc Tracked Changes** |
| 7–11 | **pm-discovery** | Discovery Interview Guide, Job Story Mapper, User Interview Synthesis, Assumption Mapper, **Customer Journey Map** 🆕 |
| 12–17 | **pm-planning** | OKR Builder, Feature Prioritisation (RICE/MoSCoW/Kano/ICE), Roadmap Presentation, Pricing Strategy, RICE Impact Matrix, Roadmap Narrative |
| 18–26 | **pm-delivery** | Sprint Planning, Technical Spec, A/B Test Planner, Go-to-Market Planner, Launch Checklist, Sprint Brief, Retro, PPTX Slide Auditor, **User Story Writer** 🆕 |
| 27–29 | **pm-analytics** | Data Analysis Standard, Retention Analysis, Product Health Analysis |
| 30–35 | **pm-strategy** | Competitor Signal Tracker, Competitive Intelligence Monitor, Stakeholder Influence Mapper, Strategic Narrative, Executive Update, Ambiguity Resolver |
| 36–37 | **pm-advanced** | AI Product Canvas, Multi-Source Signal Synthesiser, Experiment Designer, Design Handoff Brief, **AI Ethics Review** 🆕 |

> See [Part 7 article](https://medium.com/product-powerhouse/33-claude-skills-for-pms-are-now-in-the-claude-code-marketplace-heres-how-to-install-them-7968ab6bb1e1) for full PM skills detail.

---

### 📣 Marketing & GTM (Skills 38–45)
**Bundle:** `pm-gtm`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 38 | **Go-To-Market** | `skills/go-to-market/` | Positioning statements, messaging pillars, feature/benefit mapping, role-specific use cases |
| 39 | **Content Calendar** | `skills/content-calendar/` | Multi-channel content calendars with opening hooks, formats, and repurposing map |
| 40 | **Competitor Teardown** | `skills/competitor-teardown/` | Full competitive analysis: positioning map, feature comparison, messaging gaps, SWOT, recommendations |
| 41 | **Email Campaign** | `skills/email-campaign/` | Sequenced email campaigns with subject lines, preview text, body copy, and CTAs |
| 42 | **SEO Content Brief** | `skills/seo-content-brief/` | Complete SEO briefs with search intent, competitor gap analysis, content outline, and on-page requirements |
| 43 | **Media Pitch** | `skills/media-pitch/` | Story-first journalist pitches with angle development framework and pitch writing rules |
| 44 | **Social Media Strategy** 🆕 | `skills/social-media-strategy/` | Audience profile, platform rationale, content pillars, posting cadence, KPIs, and a 4-week starter calendar |
| 45 | **Product Positioning Doc** 🆕 | `skills/product-positioning-doc/` | April Dunford-style positioning with category, differentiation, proof points, messaging hierarchy, and persona messaging |

---

### 👩‍💻 Engineering & Tech (Skills 46–80, 166–168)
**Bundle:** `pm-engineering`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 46 | **Code Review Checklist** | `skills/code-review-checklist/` | Tailored PR review checklists by language, type, and risk level |
| 47 | **Incident Postmortem** | `skills/incident-postmortem/` | Blameless postmortems with timeline, RCA, impact, and action items |
| 48 | **API Docs Writer** | `skills/api-docs-writer/` | Developer-facing API docs: endpoints, parameters, response schemas, code examples |
| 49 | **Architecture Decision Record** | `skills/architecture-decision-record/` | ADRs with context, options considered, decision, consequences, and risks |
| 50 | **Debugging Log Analyser** | `skills/debugging-log-analyser/` | Parse stack traces and error logs into a structured root cause diagnosis with a specific fix |
| 51 | **PR Description Writer** | `skills/pr-description-writer/` | Write reviewer-friendly PR descriptions from a diff, commit list, or change summary |
| 52 | **System Design Interview** | `skills/system-design-interview/` | Structure complete system design answers with capacity estimates, component deep-dives, and trade-offs |
| 53 | **Changelog Generator** | `skills/changelog-generator/` | Convert git commits into a polished, user-facing changelog following Keep a Changelog format |
| 54 | **Test Strategy Doc** | `skills/test-strategy-doc/` | Write a complete test strategy with risk assessment, test types, coverage targets, and P0/P1 test cases |
| 55 | **Runbook Writer** | `skills/runbook-writer/` | Write operational runbooks for deployments, incidents, and maintenance with exact commands and rollback steps |
| 56 | **CI/CD Playbook** | `skills/cicd-playbook/` | Complete pipeline playbook covering every stage, rollback procedures, secrets management, and on-call responsibilities |
| 57 | **SLO & Error Budget** | `skills/slo-error-budget/` | SLI definitions, SLO targets, error budget calculation, burn rate alerts, and error budget policy |
| 58 | **Developer Onboarding Doc** | `skills/developer-onboarding-doc/` | Everything a new engineer needs in their first week — architecture, local setup, testing, deployment, and key contacts |
| 59 | **On-Call Runbook** | `skills/oncall-runbook/` | Per-alert response procedures, escalation matrix, diagnostic cheat sheet, and handoff template |
| 60 | **Security Threat Model** 🆕 | `skills/security-threat-model/` | STRIDE-based threat model with asset register, trust boundaries, per-component threat enumeration, risk scores, and mitigations |
| 61 | **Performance Budget** 🆕 | `skills/performance-budget/` | Performance budgets for Core Web Vitals and backend latency SLOs with CI enforcement and breach response policy |
| 62 | **Database Schema Design** 🆕 | `skills/database-schema-design/` | Database schema documentation with ER diagram, DDL definitions, index strategy, and access pattern analysis |
| 63 | **Database Migration Plan** 🆕 | `skills/database-migration-plan/` | Safe zero-downtime migration plan using expand-contract pattern with per-step rollback and data validation queries |
| 64 | **Technical Debt Register** 🆕 | `skills/technical-debt-register/` | Debt inventory with business impact scoring, effort estimates, priority matrix, and quarterly resolution roadmap |
| 65 | **RFC Writer** 🆕 | `skills/rfc-writer/` | Engineering Request for Comments covering problem, proposed solution, alternatives-with-rejection-reasons, and rollout plan |
| 66 | **Capacity Planning** 🆕 | `skills/capacity-planning/` | Traffic forecasts, resource requirements per tier, scaling strategy, cost projections, and infrastructure action roadmap |
| 67 | **Load Testing Plan** 🆕 | `skills/load-testing-plan/` | Load test plan with scenario definitions (baseline/stress/spike/soak), k6/Locust skeleton, thresholds, and CI gates |
| 68 | **Disaster Recovery Plan** 🆕 | `skills/disaster-recovery-plan/` | DR plan with RPO/RTO targets, per-scenario runbooks, backup procedures, game day testing, and communication templates |
| 69 | **Feature Flag Guide** 🆕 | `skills/feature-flag-guide/` | Feature flag lifecycle playbook — taxonomy, rollout strategy, monitoring requirements, cleanup policy, and governance |
| 70 | **Dependency Audit** 🆕 | `skills/dependency-audit/` | Dependency audit for CVE vulnerabilities, license compliance, outdated packages, and 30-day remediation plan |
| 71 | **Service Catalog Entry** 🆕 | `skills/service-catalog-entry/` | Microservice catalog entry with ownership, SLAs, API contract, data classification, and operational runbook links |
| 72 | **Monitoring Setup Guide** 🆕 | `skills/monitoring-setup-guide/` | Four golden signals applied to a service, alert rules spec, structured log schema, tracing setup, and dashboard layout |
| 73 | **Local Dev Setup** 🆕 | `skills/local-dev-setup/` | Local development setup guide — prerequisites, env vars, dependencies, test commands, and 5 common failure fixes |
| 74 | **API Versioning Strategy** 🆕 | `skills/api-versioning-strategy/` | API versioning scheme, lifecycle policy, breaking change classification table, deprecation process, and migration guide template |
| 75 | **Infra-as-Code Review** 🆕 | `skills/infra-as-code-review/` | IaC review for Terraform/CloudFormation/Pulumi — security, naming, state, cost, and drift risk with severity-classified findings |
| 76 | **Engineering Weekly Report** 🆕 | `skills/engineering-weekly-report/` | Weekly engineering status in a consistent format — shipped/in-progress/blocked, metrics, decisions, risks, and next week |
| 77 | **Tech Radar** 🆕 | `skills/tech-radar/` | ThoughtWorks-format technology radar with Adopt/Trial/Assess/Hold quadrants, per-blip rationale, and maintenance process |
| 78 | **Sprint Velocity Analysis** 🆕 | `skills/sprint-velocity-analysis/` | Velocity trend analysis, completion rate patterns, blocker frequency, improvement recommendations, and capacity forecast |
| 79 | **Microservices Decomposition** 🆕 | `skills/microservices-decomposition/` | Domain-driven service boundary design with bounded context map, communication patterns, data ownership, and strangler fig migration plan |
| 80 | **Engineering Hiring Rubric** 🆕 | `skills/engineering-hiring-rubric/` | Technical interview rubric with level expectations, coding scorecard, system design guide, behavioural question bank, and debrief template |
| 166 | **Context Mode** 🆕 | `skills/context-mode/` | Filters command output noise and maintains a session log so Claude resumes exactly where it left off after a context reset |
| 167 | **Claude Superpowers** 🆕 | `skills/claude-superpowers/` | Forces Claude Code to plan first, work in isolation, write tests before code, and double-review its own output — consistently better first passes |
| 168 | **Skill Security Auditor** 🆕 | `skills/skill-security-auditor/` | Audits any SKILL.md / system prompt for prompt injection, data exfiltration, code execution, secrets, and hidden text; returns a risk-rated report with an install / don't-install recommendation |

---

### 🤝 Customer Success (Skills 76–81)
**Bundle:** `pm-cs`

> Install:

claude plugin install pm-cs@pm-claude-skills


| # | Skill | Folder | What It Does |
|---|---|---|---|
| 76 | **Customer Health Scorecard** | `skills/cs-health-scorecard/` | Weighted health score across adoption, engagement, outcomes, support, and commercial — RAG status and renewal forecast |
| 77 | **QBR Deck** | `skills/qbr-deck/` | Slide-by-slide quarterly business review with talking points, value narrative, and mutual commitments |
| 78 | **Escalation Brief** | `skills/cs-escalation-brief/` | Structured brief for at-risk accounts — root cause, business impact, resolution plan, and decision required |
| 79 | **Churn Analysis** | `skills/churn-analysis/` | Churn breakdown by category and segment, early warning signals, and prioritised interventions |
| 80 | **Renewal Playbook** 🆕 | `skills/renewal-playbook/` | Renewal brief with health snapshot, value story, commercial scenarios, objection responses, and 16-week execution timeline |
| 81 | **Customer Success Plan** 🆕 | `skills/customer-success-plan/` | Joint success plan with business goals, success metrics, milestone roadmap, mutual commitments, and escalation path |

---

### 📊 Data & Analytics (Skills 82–87)
**Bundle:** `pm-data`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 82 | **Metrics Framework** | `skills/metrics-framework/` | North Star + metric tree, dashboard tiers, counter-metrics |
| 83 | **SQL Query Explainer** | `skills/sql-query-explainer/` | Explain, optimise, write, and document SQL in plain English |
| 84 | **Dashboard Brief** | `skills/dashboard-brief/` | Complete dashboard spec: KPIs, charts, filters, layout, data requirements |
| 85 | **Chart Data Extractor** | `skills/chart-data-extractor/` | Extract pixel-level data from chart images into structured data tables |
| 86 | **Cohort Analysis** 🆕 | `skills/cohort-analysis/` | Retention curves, LTV projection, behavioural segmentation, churn leading indicators, and SQL reference queries |
| 87 | **Data Pipeline Spec** 🆕 | `skills/data-pipeline-spec/` | ETL/ELT pipeline design with sources, transforms, SLAs, DQ rules, error handling, and compliance notes |

---

### 🧑‍💼 Leadership & People (Skills 88–92)
**Bundle:** `pm-people`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 88 | **Performance Review** | `skills/performance-review/` | Structured reviews from bullet-point notes — self, manager, peer, and upward |
| 89 | **Hiring Rubric** | `skills/hiring-rubric/` | Interview scorecards with competencies, behavioural questions, and panel guide |
| 90 | **Team Offsite Planner** | `skills/team-offsite-planner/` | Full offsite agenda, session facilitation notes, and logistics checklist |
| 91 | **360-Degree Feedback Template** 🆕 | `skills/360-feedback-template/` | Survey instrument with GWT-anchored questions, or a structured narrative report with strengths and development themes |
| 92 | **Team Health Check** 🆕 | `skills/team-health-check/` | Spotify-model assessment across 7 dimensions — delivery, safety, morale, speed, purpose, and collaboration |

---

### 🎨 Design & UX (Skills 93–96)
**Bundle:** `pm-design`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 93 | **UX Research Plan** | `skills/ux-research-plan/` | Research plans with screener, discussion guide, and synthesis framework |
| 94 | **Design Critique** | `skills/design-critique/` | Structured feedback using JTBD, Gestalt principles, and Nielsen's heuristics |
| 95 | **Accessibility Audit** | `skills/accessibility-audit/` | WCAG 2.2 audit with prioritised remediation and quick wins |
| 96 | **Design System Audit** 🆕 | `skills/design-system-audit/` | Audit component coverage, token consistency, documentation quality, WCAG compliance, adoption barriers, and remediation roadmap |

---

### 🏢 Business & Strategy (Skills 97–99)
**Bundle:** `pm-business`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 97 | **Investor Update** | `skills/investor-update/` | Monthly/quarterly investor updates: metrics, highlights, challenges, and asks |
| 98 | **Board Deck Narrative** | `skills/board-deck-narrative/` | Slide-by-slide board presentation structure with narrative beats and talking points |
| 99 | **Job Application** | `skills/job-application/` | Tailored CV summary, ATS keyword optimisation, and cover letter for any JD |

---

### ⚖️ Legal (Skills 100–103)
**Bundle:** `pm-legal`

> ⚠️ All legal skills include a disclaimer. Not a substitute for qualified legal advice.

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 100 | **Contract Review** | `skills/contract-review/` | Structured review with key terms, flagged clauses, risk rating, and plain English summary |
| 101 | **NDA Analyser** | `skills/nda-analyser/` | Clause-by-clause NDA analysis with risk flags and negotiation checklist |
| 102 | **Legal Brief** | `skills/legal-brief/` | Legal memos and argument outlines in IRAC format (Issue, Rule, Application, Conclusion) |
| 103 | **Compliance Checklist** | `skills/compliance-checklist/` | GDPR, SOC 2, ISO 27001, FCA, HIPAA compliance checklists with prioritised gap analysis |

---

### 💰 Finance (Skills 104–108)
**Bundle:** `pm-finance`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 104 | **Financial Model Narrative** | `skills/financial-model-narrative/` | Turns P&L and model outputs into board-ready written narratives |
| 105 | **Budget Variance Analysis** | `skills/budget-variance-analysis/` | Variance table with root cause commentary and management summary |
| 106 | **Investor Pitch Deck** | `skills/investor-pitch-deck/` | Slide-by-slide pitch deck structure with what each slide must prove |
| 107 | **Financial Due Diligence** | `skills/financial-due-diligence/` | DD document request list, analytical questions, and red flags checklist |
| 108 | **Tax Planning Checklist** | `skills/tax-planning-checklist/` | Year-end tax planning framework across income, pension, CGT, business reliefs, and ISAs |

---

### 👥 HR (Skills 109–113)
**Bundle:** `pm-hr`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 109 | **Job Description Writer** | `skills/job-description-writer/` | Inclusive, structured JDs with built-in language review and salary range nudge |
| 110 | **Onboarding Plan** | `skills/onboarding-plan/` | 30/60/90-day plans with week-by-week structure, milestones, and manager checklist |
| 111 | **Employee Engagement Survey** | `skills/employee-engagement-survey/` | Survey design + results analysis mode with eNPS and action planning template |
| 112 | **Redundancy Consultation** | `skills/redundancy-consultation/` | Process timeline, at-risk letter, consultation script, and confirmation letter — UK law |
| 113 | **Change Management Plan** | `skills/change-management-plan/` | Full change plan covering stakeholder analysis, communication strategy, training, and adoption metrics |

---

### 🤝 Sales (Skills 114–119)
**Bundle:** `pm-sales`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 114 | **Sales Battlecard** | `skills/sales-battlecard/` | One-page competitive battlecard with objection responses and landmine questions |
| 115 | **Discovery Call Prep** | `skills/discovery-call-prep/` | Call brief with research summary, hypothesis, structured questions, and success criteria |
| 116 | **Proposal Writer** | `skills/proposal-writer/` | Commercial proposals structured around the prospect's problem, not the product |
| 117 | **Account Plan** | `skills/account-plan/` | Strategic account plan with relationship map, whitespace analysis, risks, and 90-day actions |
| 118 | **Sales Forecasting Model** | `skills/sales-forecasting-model/` | Pipeline-based forecast with stage model, scenario analysis, assumption log, and activity sanity check |
| 119 | **Partnership Proposal** 🆕 | `skills/partnership-proposal/` | B2B partnership proposal with mutual value, commercial model, joint GTM plan, governance, and risk register |

---

### ⚙️ Operations (Skills 120–126, 164–165, 169)
**Bundle:** `pm-operations`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 120 | **Process Documentation** | `skills/process-documentation/` | Clear process docs with steps, roles, edge cases — followable by a new starter |
| 121 | **SOP Writer** | `skills/sop-writer/` | Formal, audit-ready SOPs with version control, quality checks, and non-conformance process |
| 122 | **Vendor Evaluation** | `skills/vendor-evaluation/` | Weighted vendor scorecard, RFP questions, reference check template, and recommendation |
| 123 | **Project Status Report** | `skills/project-status-report/` | RAG status reports with milestone progress, issues, risks, and decisions required |
| 124 | **Workshop Facilitation Guide** | `skills/workshop-facilitation-guide/` | Complete facilitation guides with activity instructions, decision protocols, and facilitator moves |
| 125 | **Risk Register** 🆕 | `skills/risk-register/` | L×I risk scoring, RAG heat map, top-risk executive summary, and per-risk mitigation and contingency plans |
| 126 | **RACI Matrix** 🆕 | `skills/raci-matrix/` | RACI with role definitions, decision map, anti-pattern guide, and a communication template for all teams |
| 164 | **Email Triage** 🆕 | `skills/email-triage/` | Reads Gmail for a configurable window and surfaces only what needs action — priority-ranked with urgency ratings and reply starters |
| 165 | **Morning Intelligence** 🆕 | `skills/morning-intelligence/` | 15-question interview that writes a personalised master prompt for your daily news brief, ready for Cowork Scheduled Tasks or Claude Code Routines |
| 169 | **Launch Readiness** 🆕 | `skills/launch-readiness/` | Cross-functional pre-launch assessment with a function-by-function readiness status, ranked blockers (owners + deadlines), a risk register, and an explicit Go / Conditional Go / No-Go recommendation |

---

### 🏥 Research & Healthcare (Skills 127–130)
**Bundle:** `pm-research`

> ⚠️ Healthcare skills are for documentation and educational purposes only. All clinical content must be reviewed by a qualified professional.

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 127 | **Clinical Case Summary** | `skills/clinical-case-summary/` | SBAR handovers, SOAP notes, and case reports for educational and documentation use |
| 128 | **Research Protocol** | `skills/research-protocol/` | Complete study protocols with objectives, methodology, ethics, and analysis plan |
| 129 | **Patient Communication** | `skills/patient-communication/` | Plain English patient letters, leaflets, and results communications at Grade 6 reading level |
| 130 | **Literature Review** | `skills/literature-review/` | Thematically organised literature reviews with synthesis, critical analysis, and gap identification |

---

### 🌐 Cross-Profession (Skills 131–134, 161–163)
**Bundle:** `pm-cross`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 131 | **Press Release** | `skills/press-release/` | Journalist-ready press releases with headline rules, boilerplate, and journalist test |
| 132 | **Grant Proposal** | `skills/grant-proposal/` | Complete grant applications aligned to funder priorities with budget narrative |
| 133 | **Executive Summary** | `skills/executive-summary/` | Decision-ready executive summaries with bottom line upfront, adapted for any audience |
| 134 | **Teaching Lesson Plan** | `skills/teaching-lesson-plan/` | Complete lesson plans for any subject, audience, or setting — with objectives, activities, and formative assessment |
| 161 | **Sycophancy Challenger** 🆕 | `skills/sycophancy-challenger/` | Argues the strongest case *against* your idea first — a genuine thinking partner that holds its position under pressure |
| 162 | **Last 30 Days Research** 🆕 | `skills/last-30-days-research/` | Searches Reddit, X, and the web for the last 30 days on any topic and returns consensus, disagreements, pain points, and signal confidence |
| 163 | **NotebookLM Connector** 🆕 | `skills/notebooklm-connector/` | Automates NotebookLM via Chrome extension — create notebooks, add sources, generate mindmaps and audio overviews from Claude Code |
| 206 | **Professional Brain** 🆕 | `skills/professional-brain/` | A durable, local markdown memory (knowledge, decisions, hypotheses, stakeholders) that skills read before answering and write to after — provenance-tagged, with deterministic recall |

---

### 🖼️ Figma (Skills 135–144)
**Bundle:** `pm-figma`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 135 | **Figma Component Audit** | `skills/figma-component-audit/` | Audit component library for naming issues, coverage gaps, and variant completeness |
| 136 | **Figma Design Brief** | `skills/figma-design-brief/` | Convert PRDs and feature requests into structured Figma design briefs |
| 137 | **Figma Annotation Guide** | `skills/figma-annotation-guide/` | Generate complete developer handoff annotations covering all states and edge cases |
| 138 | **Figma Design Review** | `skills/figma-design-review/` | PM design review against requirements with explicit approval status |
| 139 | **Figma User Flow Planner** | `skills/figma-user-flow-planner/` | Map all screens, states, and decision points before opening Figma |
| 140 | **Figma Variant Matrix** | `skills/figma-variant-matrix/` | Define all component variants, properties, and states before building |
| 141 | **Figma Spacing System** | `skills/figma-spacing-system/` | Design a complete spacing scale, grid, and token system |
| 142 | **Figma Prototype Plan** | `skills/figma-prototype-plan/` | Plan prototype scope, interactions, and test task scripts for user testing |
| 143 | **Figma Design QA** | `skills/figma-design-qa/` | Pre-handoff QA checklist covering file hygiene, states, accessibility, and handoff readiness |
| 144 | **Figma Design Critique (PM)** | `skills/figma-design-critique-pm/` | PM-perspective design critique focused on product outcomes, not aesthetics |

claude plugin install pm-figma@pm-claude-skills


---

### 📅 PM Rituals (Skills 145–150)
**Bundle:** `pm-rituals`

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 145 | **PM Weekly Review** | `skills/pm-weekly-review/` | Weekly PM review and planning ritual — metrics, shipping progress, blockers, and next week's priorities |

---

### 📱 Social Media (Skills 151–155)
**Bundle:** `pm-social`

> Install:

```
claude plugin install pm-social@pm-claude-skills
```

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 151 | **Social Media Audit** 🆕 | `skills/social-media-audit/` | Scored audit across all platforms — profile completeness, content performance, competitive benchmarking, and a prioritised action plan with 30-day quick wins |
| 152 | **Influencer Brief** 🆕 | `skills/influencer-brief/` | Complete creator partnership brief with deliverables spec, creative guidelines, key messages, approval workflow, commercial terms, and campaign measurement |
| 153 | **Community Management Playbook** 🆕 | `skills/community-management-playbook/` | Response frameworks, moderation rules, escalation tiers, DM templates, tone-of-voice guidance, platform-specific notes, and community health metrics |
| 154 | **Social Ad Campaign** 🆕 | `skills/social-ad-campaign/` | Full-funnel paid social plan with audience targeting, ad set architecture, copy for every format (video, static, carousel, lead gen), budget allocation, bidding strategy, and A/B testing plan |
| 155 | **Viral Content Framework** 🆕 | `skills/viral-content-framework/` | Psychology of sharing, 6 proven hook formulas, 5 content structures, platform-specific playbooks for LinkedIn/TikTok/Instagram/X/YouTube, and a repeatable content testing system |

---

### ✍️ Writers & Content Creators (Skills 156–160, 170)
**Bundle:** `pm-writers`

> Install:

```
claude plugin install pm-writers@pm-claude-skills
```

| # | Skill | Folder | What It Does |
|---|---|---|---|
| 156 | **Instagram Post Downloader** 🆕 | `skills/instagram-post-downloader/` | Downloads Instagram images and full carousels as high-res files; stitches carousel slides into a single PDF. Requires `*.cdninstagram.com` on domain allowlist |
| 157 | **AEO Optimizer** 🆕 | `skills/aeo-optimizer/` | Restructures any article for AI citation — rewrites H2s as questions, adds 50–80 word answer capsules under each, audits paragraph length, and flags trust signals |
| 158 | **Thumbnail Creator** 🆕 | `skills/thumbnail-creator/` | Generates brand-aligned thumbnail candidates via Gemini API; Claude evaluates results via computer vision and returns ranked candidates with rationale |
| 159 | **Substack Notes Scraper** 🆕 | `skills/substack-notes-scraper/` | Scrapes Substack Notes and exports likes, comments, and restacks to a formatted .xlsx with frozen headers, filters, and top-performer highlighting |
| 160 | **Notes Humanizer** 🆕 | `skills/notes-humanizer/` | Strips AI writing patterns (em dashes, filler phrases, uniform rhythm) across 3 phases: audit, strip, inject — returns side-by-side comparison and clean final text |
| 170 | **YouTube Script Writer** 🆕 | `skills/youtube-script-writer/` | Retention-optimized video scripts with 3 title/thumbnail concepts, 3 hook variations, a video/audio cue script table, and SEO metadata |
