---
aliases: ["Viral Content Framework"]
tags: [pm-skills, skill]
skill: viral-content-framework
description: "Build a framework for creating shareable, high-reach social media content. Use when asked to plan viral content, develop a shareable content strategy, create a hook writing system, or build a repeatable process for content that gets shared. Produces a platform-specific viral content framework with hook formulas, content structures, shareability triggers, and a content testing system."
---

# Viral Content Framework Skill

This skill produces a platform-specific framework for creating content that earns shares, saves, comments, and organic reach beyond your existing following. It covers the psychology of sharing, hook formulas, content structures that consistently perform, platform-specific formats, and a repeatable system for producing high-reach content. Output gives a content creator, social media manager, or marketer a structured process they can apply immediately.

## Required Inputs

Ask the user for these if not provided:
- **Brand / creator name**
- **Primary platform(s)** — where are you trying to build reach? (LinkedIn, TikTok, Instagram, X/Twitter, YouTube)
- **Content niche / topic area** — what is the content about?
- **Target audience** — who are you trying to reach and what do they care about?
- **Content goal** — what should high-reach content achieve? (followers / brand awareness / inbound leads / community / sales)
- **Current performance baseline** — roughly how many impressions / shares / saves does a typical post get today?

## Output Structure

---

# Viral Content Framework: [Brand / Creator Name]

**Platform(s):** [List]
**Niche:** [Content topic area]
**Audience:** [Target audience description]
**Goal:** [What high-reach content should achieve]
**Date:** [Date]

---

## 1. The Psychology of Sharing

Before tactics, understand why people share. Content goes viral when it triggers one or more of these sharing motivations:

| Motivation | What it means | How to trigger it |
|---|---|---|
| **Identity** | "Sharing this says something good about me" | Make the audience look smart, informed, or principled by sharing |
| **Utility** | "This is so useful I'd be doing my friends a disservice not to share it" | Teach something actionable that produces an immediate result |
| **Emotion** | "This made me feel something — I want others to feel it too" | Surprise, delight, inspiration, righteous anger, nostalgia |
| **Tribe** | "My people need to see this" | Create content that speaks specifically to a tight community |
| **Status** | "Being first to share this makes me look ahead of the curve" | Break news, contrarian takes, insider information |
| **Validation** | "This is exactly what I've been thinking but couldn't articulate" | Voice what the audience already believes — be their spokesperson |

**For [brand/creator], the primary sharing motivation is:** [Choose 1–2 that fit the niche and audience]

---

## 2. The Virality Formula

High-reach content = **Strong hook × Valuable substance × Easy shareability**

All three must be present. Strong hooks that lead to thin content get clicks but not shares. Brilliant content with a weak hook never gets seen. Content that's hard to share (too long, too branded, too complex) dies at the save stage.

### Diagnosing your current content:

| Element | Strong | Weak | Fix |
|---|---|---|---|
| Hook (first line / first frame) | Stops scrolling immediately | Generic opening | Use hook formulas in Section 3 |
| Substance | Actionable, specific, surprising | Vague, obvious, or filler | Apply content structures in Section 4 |
| Shareability | Short enough to screenshot, save, or re-share | Too long, too branded, too complex | Trim to the essential value |

---

## 3. Hook Formulas That Work

The hook is everything. You have 1–3 seconds on TikTok/Instagram, 1 sentence on LinkedIn/X. Use these proven formulas:

### Formula 1: The Contrarian Statement
*"[Widely believed thing] is wrong / a myth / overrated."*
> Examples:
> - "Posting every day on LinkedIn is killing your reach."
> - "Consistency isn't the reason great creators grow. This is."
> - "The best social media strategy doesn't start with content."

**Why it works:** Challenges existing beliefs → triggers curiosity + mild outrage = comments + shares

---

### Formula 2: The Specific Number / Result
*"I [achieved specific result] in [specific timeframe]. Here's how."*
> Examples:
> - "I went from 0 to 10,000 LinkedIn followers in 6 months. Here's the exact system."
> - "Our last post got 2.3M views. These are the 4 decisions that made it happen."
> - "I reduced our content production time by 70% using this workflow."

**Why it works:** Specific numbers are credible. Credibility earns attention. "How" frames create utility.

---

### Formula 3: The Uncomfortable Truth
*"Nobody wants to hear this, but [uncomfortable truth about your niche]."*
> Examples:
> - "Nobody wants to hear this, but most social media 'strategies' are just posting without a plan."
> - "Your content isn't underperforming because of the algorithm. It's because of the hook."
> - "If your product needs a social media strategy to sell, you may have a product problem."

**Why it works:** "Nobody wants to hear this" primes people to read it. Uncomfortable truths polarise → comments

---

### Formula 4: The Listicle Tease
*"[X] things I wish someone had told me about [topic]."*
> Examples:
> - "5 things every social media manager knows that nobody talks about publicly."
> - "8 LinkedIn hacks that took me 3 years to discover."
> - "The 3 types of hooks that consistently outperform everything else."

**Why it works:** Implied exclusivity + easy to save and return to

---

### Formula 5: The Story Hook
*"[Specific moment / scene / event that sets up a tension]."*
> Examples:
> - "At 11pm on a Sunday, our post started going viral. By Monday morning it had 500k views. Here's what we did wrong."
> - "Six months ago I had 200 followers. I changed one thing. Now I have 40,000."
> - "A customer tweeted something about us last week. I nearly deleted it. I didn't. Here's what happened."

**Why it works:** Stories create forward momentum — people read to find out what happens

---

### Formula 6: The Pattern Interrupt Question
*"[Question that the audience has never been asked about a familiar topic]."*
> Examples:
> - "What's the real reason some posts go viral on command and others die quietly?"
> - "If you had to teach someone to create shareable content in 10 minutes, what would you actually say?"
> - "What would happen if you stopped posting for 30 days?"

**Why it works:** Unusual question about a familiar topic creates a "never thought about that" response

---

## 4. Content Structures That Perform

### Structure 1: The "Thread / Listicle" (LinkedIn, X/Twitter)

Best for: Education, frameworks, how-to content

```
Hook: [Formula 1–6 above]
↓
Promise: "Here's what I'm going to share and why it matters to you."
↓
Point 1: [Specific, actionable, with an example]
Point 2: [Specific, actionable, with an example]
Point 3: [Specific, actionable, with an example]
[...up to 7–10 points — stop when you run out of substance, not ideas]
↓
Summary: "The one thing to remember from all of this is: [distill to a single insight]"
↓
CTA: [Follow for more / save this / what would you add?]
```

**Shareability trigger:** Utility — save to come back to. Comment-baiting summary.

---

### Structure 2: The "Before → After → Bridge" (All platforms)

Best for: Product/service showcases, transformations, case studies

```
Hook: [The after — start with the impressive result]
↓
Before: "Here's what the situation looked like before: [specific, relatable pain]"
↓
After: "Here's what it looks like now: [specific, impressive outcome with numbers]"
↓
Bridge: "Here's exactly what changed between those two states: [the process / insight / tool]"
↓
CTA: [Try it / learn more / what's your 'before'?]
```

**Shareability trigger:** Identity + utility — audience wants to share a transformation they aspire to

---

### Structure 3: The "Contrarian Deep Dive" (LinkedIn, X/Twitter, YouTube)

Best for: Building authority, thought leadership, engagement

```
Hook: [Contrarian statement — Formula 1]
↓
Acknowledge the conventional wisdom: "Most people believe [X] because [reason]."
↓
Provide evidence against it: "But here's the data / experience / example that challenges it."
↓
Make the case: "What actually works is [Y], and here's why."
↓
Nuance (important): "To be fair, [X] works when [specific conditions]. But for [audience], [Y] is better."
↓
CTA: "Disagree? Tell me why ↓"
```

**Shareability trigger:** Status + validation + tribe (people share things that represent their worldview)

---

### Structure 4: The "Story Arc" (TikTok, Instagram Reels, YouTube Shorts)

Best for: Video content, personal brand building

```
Frame 1 (0–3 sec): Hook — [The punchline, result, or conflict stated upfront]
Frame 2 (3–15 sec): Setup — [Who you are + what happened / the situation]
Frame 3 (15–40 sec): Complication — [What went wrong / what the challenge was]
Frame 4 (40–55 sec): Resolution — [What you did / what happened]
Frame 5 (final 5 sec): CTA — [Follow for more / share if this happened to you / comment your take]
```

**Shareability trigger:** Emotion — people share stories that resonate with an experience they've had

---

### Structure 5: The "Carousel / Slide Deck" (Instagram, LinkedIn)

Best for: How-to content, frameworks, comparisons, statistics

```
Slide 1 (Cover): [Hook — compelling headline. Must earn the swipe.]
Slide 2: [Context — why this matters. Set up the value.]
Slides 3–7: [One insight per slide. Max 30 words + clear visual/diagram per slide.]
Slide 8 (Summary): [The key takeaway distilled to one sentence.]
Slide 9 (CTA): [Save this / follow / share / link in bio]
```

**Shareability trigger:** Save rate. Carousels are the most-saved format on Instagram. Algorithm rewards saves.

---

## 5. Platform-Specific Playbook

### LinkedIn

**What goes viral on LinkedIn:**
- Career advice that feels personally earned, not theoretical
- Data + unexpected insight ("We analysed 100 LinkedIn posts and found...")
- Contrarian takes on work, careers, or the professional world
- Vulnerable, human moments (layoffs, failures, what you learned)
- Tactical how-to posts with numbered lists

**Format priority:** Long-form text posts → carousels → video (in order of average reach)

**Algorithm signals that boost reach:** Comments > saves > reactions. Ask a question in the CTA.

**Posting time:** Tuesday–Thursday, 07:30–09:00 or 12:00–13:00 in your audience's timezone

**What kills LinkedIn reach:** Outbound links in the post body (add links in first comment instead), posting too frequently (3–5x/week max), vanity metrics in the hook

---

### TikTok

**What goes viral on TikTok:**
- First 1–2 seconds must hook visually AND verbally
- Relatability over polish — authentic > produced
- Trending sounds / formats used with original content
- "I can't believe they said that" or "I need to show this to [my person]" reaction content
- Educational content that delivers value in under 60 seconds

**Format priority:** Trending sound duets/stitches → original POV → talking-head education

**Algorithm signals that boost reach:** Watch-through rate (% who watch the full video) is the #1 signal. Replays, shares, and comments follow.

**Hook principle:** Start mid-sentence. Start in the action. Never open with "Hey guys, today I'm going to..."

---

### Instagram

**What goes viral on Instagram:**
- Carousels with a save-worthy framework or checklist (saves are the top signal)
- Reels with a hook in the first frame (text overlay + visual hook simultaneously)
- Before/after transformations (personal, product, design)
- Content that makes people think "I need to send this to [specific person]"
- Aesthetic content that people want on their feed

**Format priority:** Reels → carousels → static images (in order of current algorithm weighting)

**Algorithm signals that boost reach:** Saves > shares > comments > likes. Design for saves.

**Caption strategy:** Hook in the first line (shows before "more" truncation). Value in the body. CTA at the end.

---

### X / Twitter

**What goes viral on X:**
- Strong opinion stated concisely (≤280 characters, no thread needed)
- Data or insight that surprises the tech/media/culture audience
- "This is the [most/best/funniest] [X] I've ever seen" amplification
- Dunks on widely-held beliefs (with evidence)
- Breaking news commentary that's faster than media

**Format priority:** Short opinion takes → threads → quote tweets with commentary

**Algorithm signals that boost reach:** Replies > retweets > likes. Controversy (civil) drives replies.

**Thread principle:** First tweet must work as a standalone — many people won't click "see more"

---

### YouTube (Shorts + Long-form)

**What goes viral — Shorts:**
- Same TikTok principles apply
- "Wait for it" content — builds to a payoff
- Tutorial that delivers a result in under 60 seconds

**What goes viral — Long-form:**
- High-retention opening: state the payoff in the first 30 seconds
- Chapter markers for navigation (increases watch time)
- Strong thumbnail + title pairing — the algorithm tests these against click-through rate

---

## 6. The Content Testing System

Virality is repeatable if you treat content creation as an experiment.

### Step 1: Create content batches

Produce 5–10 pieces per content type. Use a consistent structure with one variable changed per batch (hook type, format, topic angle).

### Step 2: Post and measure — the 48-hour signal

| Platform | 48-hour signal to watch | What it tells you |
|---|---|---|
| LinkedIn | Comments + saves in first 2 hours | Relevance to professional audience |
| TikTok | Watch-through rate in first 24 hours | Hook and content quality |
| Instagram | Saves rate per impression | "Worth returning to" value |
| X/Twitter | Replies in first 4 hours | Resonance with the community |

### Step 3: Identify your "content codes"

After 30 days, review your top 5 performing posts and answer:
- What format were they?
- What hook formula?
- What topic angle?
- What content structure?
- What time were they posted?

Your "content code" = the combination of these variables that consistently outperforms. Double down.

### Step 4: Scale what works

| Phase | Action |
|---|---|
| Week 1–4 | Test 2–3 hook formulas + 2–3 content structures. Post consistently. |
| Month 2 | Identify top-performing patterns. Create 2x more of those. |
| Month 3+ | 70% proven formats / 30% new experiments. Never stop testing the 30%. |

---

## 7. Content Bank — 30 Starter Ideas for [Niche]

Apply the hook formulas and content structures from above to these topic angles:

| # | Content angle | Hook formula | Structure | Format |
|---|---|---|---|---|
| 1 | [Common mistake in your niche] | Contrarian statement | Thread | LinkedIn / X |
| 2 | [Counterintuitive insight you learned] | Uncomfortable truth | Thread | LinkedIn |
| 3 | [A result you achieved + the process] | Specific number/result | Before→After→Bridge | All |
| 4 | [A framework you use regularly] | Listicle tease | Carousel | Instagram / LinkedIn |
| 5 | [An industry trend + your take] | Contrarian deep dive | Thread | LinkedIn / X |
| 6 | [A story of failure + lesson] | Story hook | Story arc | TikTok / Reels |
| 7 | [A tool/resource your audience would save] | Utility listicle | Carousel / list | Instagram / LinkedIn |
| 8 | [A "what I wish I knew" post] | Listicle tease | Thread | LinkedIn |
| 9 | [A behind-the-scenes process] | Pattern interrupt question | Video | TikTok / Reels |
| 10 | [A reaction to industry news] | Contrarian statement | Thread | X / LinkedIn |

*[Generate 20 more ideas specific to the brand's niche here, using the same table format]*

---

## Quality Checks

- [ ] Every hook uses a proven formula — no generic openers like "Today I want to talk about..."
- [ ] Content structure chosen matches the platform and goal (save-bait on IG, thread on LinkedIn)
- [ ] Each piece of content has one clear shareability trigger identified
- [ ] Platform-specific rules are applied (e.g. no outbound links in LinkedIn post body)
- [ ] Content bank has enough variety to test multiple angles before doubling down
- [ ] Testing system is set up — 48-hour signal tracked for every post
- [ ] CTA asks for a specific action, not a generic "like and share"

## Anti-Patterns

- [ ] Do not create a single generic framework — hook formulas and content structures must be platform-specific
- [ ] Do not confuse reach with virality — high reach alone is not viral; content must drive sharing, saves, or resharing
- [ ] Do not produce hook formulas without testing guidance — frameworks without a testing system produce one-off results
- [ ] Do not ignore the shareability trigger — all content must have a clear reason why someone would send it to another person
- [ ] Do not design hooks that work only once — the framework must be repeatable, not a collection of one-time tactics

## Example Trigger Phrases

- "Build a viral content framework for [brand / creator]"
- "Help me create shareable content for [platform]"
- "What makes content go viral on [LinkedIn / TikTok / Instagram]?"
- "Give me hook formulas and content structures for [niche]"
- "Build a repeatable system for creating high-reach content"

---
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