---
name: "Build a creator's sponsorship media kit and brand-deal outre"
description: "Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates. Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card. The creator side of a sponsorship — distinct from a brand briefing a creator."
---

# Creator Media Kit Skill

Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. **Use real numbers; this skill won't invent your stats.**

## Working from a brief

Given partial info, **build the full kit anyway**, using clearly-labelled placeholders for stats the creator must fill (`[followers]`, `[avg views]`, `[ER%]`) rather than inventing them. Lead every deliverable with value *to the brand*.

## Required Inputs

Ask for (if not already provided):
- **Creator & niche** (pull positioning from a [[creator-brand-kit]] if available)
- **Platforms + real stats** (followers, avg views, engagement rate, audience demo/geo)
- **Offerings** (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
- **Target brand(s)** for the outreach, and any **past brand work / results**

## Output Format

### 1. Media kit (one-pager)
- **Header:** name, niche, tagline, photo placeholder, handles.
- **Audience snapshot:** key stats per platform + audience demographics/geography (use placeholders if unknown).
- **Why partner with me:** 2–3 lines on the audience and the creator's edge.
- **What I offer:** a table of deliverables (format → description → ballpark reach).
- **Past partnerships / results:** logos/names + a metric or testimonial each (placeholder if none).
- **Contact / next step.**

### 2. Outreach email
A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with *their* goal.

### 3. Rate card
A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and **bundle/retainer** options. Frame rates as value (cost per thousand reached), not just a flat ask.

End with: **negotiation notes** — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium.

## Quality Checks

- [ ] Every deliverable leads with value to the brand, not the creator's clout
- [ ] Real stats are used or clearly marked as placeholders — never invented
- [ ] The outreach email is personalised to the brand and ≤150 words
- [ ] Rates are justified by reach/rights/exclusivity, with bundle options
- [ ] Negotiation levers and "don't give away free" items are called out

## Anti-Patterns

- A media kit that's all vanity metrics and no audience fit
- A generic "I'd love to collab!" email with no brand-specific reason
- Inventing follower/engagement numbers
- A single flat rate with no rationale or room to negotiate usage/exclusivity
