# context.md — the standing facts every skill should know

> This supersedes `pm-context.md`. Keep it short and concrete; it's prepended to skill runs.

## Company / product
- **Company:** <name, one line on what you do>
- **Product:** <the product these skills are usually about>
- **Stage:** <pre-launch / early growth / scale-up / enterprise>

## Audience
- **Primary users:** <role, context, what they're trying to do>
- **Who I usually write for:** <CEO / board / eng team / customers / investors>

## Voice & format
- **Tone:** <e.g. crisp and direct; no hype>
- **Defaults:** <e.g. lead with the decision; metrics in tables; updates < 250 words>

## Metrics that matter (define them)
- **North star:** <name — exact definition, so skills don't guess> `[data]`
- <the 3–5 numbers you actually report on, each defined>

## Competitors
- <the 2–4 you benchmark against, and your one-line differentiator>

## Constraints / always remember
- <regulatory, brand, do-not-mention, naming conventions>
