---
description: Workflow recipe — go from competitive landscape to a fully checklisted launch and press release by chaining 5 skills.
argument-hint: [the product and who it's for]
---

Run the **Launch a Product** workflow recipe for: $ARGUMENTS

This is a *chain* of skills. Run each stage in order and **carry every stage's output forward as context** for the next. Open with a one-line plan of the 5 stages, then ask once for any essential missing inputs (the product, target customer, key competitors, launch date). Don't re-ask between stages.

Run each stage under a clear `## Stage N — <name>` heading:

1. **Map the field** — apply the `competitor-teardown` skill to map competitors and find the positioning gap to exploit.
2. **Position it** — apply the `product-positioning-doc` skill, using that gap, to define positioning, value props, and messaging pillars.
3. **Plan the GTM** — apply the `go-to-market` skill to turn the messaging into an audience-and-channel launch plan.
4. **Make it launch-ready** — apply the `product-launch-checklist` skill to produce an owner-by-owner readiness checklist.
5. **Announce it** — apply the `press-release` skill to draft the announcement, consistent with the positioning above.

Do not invent facts, dates, or competitor claims — flag assumptions. End with a 5-bullet **"What you now have"** recap.
