# 0001 — Prioritise mobile improvements over the multi-channel dashboard

- **Date:** 2026-01-20
- **Status:** active

## Decision
Ship mobile experience improvements in Q1; move the multi-channel dashboard to Q2.

## Why
- Mobile is 65% of DAU and mobile NPS (6.2) lags web (8.1) — biggest retention lever. `[data]`
- Only one major initiative fits Q1 capacity (4 engineers, down from 6). `[verbal]`

## Alternatives rejected
- **Dashboard first:** 3 enterprise deals are waiting on it `[verbal]`, but it serves fewer
  users and doesn't move the retention metric this quarter.
- **Both, half-staffed:** rejected — splitting 4 engineers ships neither well.

## Reopen when
- An enterprise deal worth > $X explicitly blocks on the dashboard, **or**
- Mobile improvements ship and don't move 30-day retention within one quarter.
